A BIT ABOUT ME

Hey there — I’m a Swiss citizen with Lebanese roots — born and raised in Lebanon. Grew up in Beirut, shaped by the chaos and creativity of the region, then balanced it all out with a dose of Swiss structure and calm. It’s a mix that’s followed me throughout my life and career.

I’ve spent the last 20 years chasing ideas that move people — whether that’s building brands, shaping culture, or simply getting the right product to the right audience at the right time. I get a real kick out of turning insights into stories, and stories into results.

What keeps me going? Curiosity, great teamwork, and the thrill of figuring things out — together. I’m at my best when I’m connecting dots, lifting people up, and making the complex feel simple.