INDUSTRY AWARDS 🏅
Accumulated major awards, the latest for BEYOND THE SURFACE, gathering x18 awards, including 2022 Cannes LIONS GP, through creative and disruptive digital and social marketing activations -> more HERE
MARKET LEADERSHIP 🏁
Drove first-class Go-To-Market planning & execution, strategized and leveraged market research, industry, and consumer insights, and overtook competition in both market share & NPS across ME&A
LEADING PARTNERSHIPS 🔥
Celebrated our brand history with intriguing first-time partnerships with high-fashion brands, local artists and designers from Key Cities Tokyo and Seoul, embracing new partners and platforms
EVENTS & ACTIVATIONS 🌏
Through consumer-centric events and underground culture activations, the team at APAC managed to INSPIRE THE WORLD from APAC, by leading street culture and collaborations with cutting-edge artists
MARKET PENETRATION 🏆
Established adidas as the #1 brand across North Africa by launching a subsidiary from Casablanca, with a full-fledged operation, manned by 190 professionals, +20 stores, and 2 Distribution Centres
EFFECTIVE LEADERSHIP
Unwavering commitment to effective leadership and fostering high-performing teams. I firmly believe that the success of any marketing endeavor hinges on the strength of the individuals who make up the team